Hello,
I want to know about this topic. I read many books,publication. I want to stand in this field. My topic is Platform Marketing Examples. he “follow-the-rabbit-strategy” builds on an existing non-platform success by using a demonstration of the company’s track record. Consider Amazon, which, before becoming a platform business operated an effective pipeline business that used online product listings to attract consumers. Once it had a thriving customer base, it converted itself into a platform by starting Amazon Marketplace, opening its system to external producers, which enables merchants to sell to its customers, while Amazon takes a slice of revenue from every transaction. Is this right information? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.