Hello,
My topic is B2B Marketing Campaign. A lot of the tactics we engage in these days tend to be very specialized and focus on the small picture. Twitter, for example, is a micro-exchange between you and your audience, 140 characters at a time. It’s a powerful tool, but one that’s very much about the moment. A good plan will help you and your company keep sight of the big picture so you don’t get lost in the weeds and you don’t miss out on opportunities. Is this right information? I didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.